Explore how an intentional culture rooted in values, traditions, behaviors, and brand purpose drives store performance and team engagement.

Overview of the leadership pillars: Purpose, People, Product, Procedure, and Profit as the holistic foundation for success.

How to create a personal and team mission statement to define your "why" and align daily actions to long-term goals.

Define, communicate, and implement core values as the cornerstones of personal leadership and store culture.

Learn the meaning behind the Jersey Mike’s Brand Manifesto and how to bring its words and values to life daily in your store.

Focus on personal leadership development by reflecting on life priorities, building better habits, and striving for balance and growth.

Use the Life Balance InView to self-assess personal satisfaction across life areas and identify actionable steps for improvement.

Reflect on good and bad habits, understand how they shape leadership effectiveness, and commit to developing new positive routines.

Create visual representations of personal and professional goals to inspire growth, clarity, and commitment to action.

Develop a detailed action plan to translate vision into reality, including clear goals, pacing, ownership, and success metrics.

Understand the role of a strong, values-aligned team in driving store success and how leadership shapes team dynamics.

Learn the process to build and maintain a team of A-players through identifying traits, recruiting, onboarding, and continuous coaching.

Recruit proactively by targeting top talent through try-outs and relationship building rather than passive hiring.

Deliver a high-impact onboarding experience with professionalism, ceremony (e.g., "signing days"), and clear expectations.

Recognize and adapt to different team learning styles to enhance training effectiveness and build deeper connections.

Master the 7 C’s of coaching (communication, collaboration, consistency, etc.) and how to coach situationally, not just manage.

Foster leadership development by growing others through coaching, delegation, trust-building, and providing growth opportunities.

Create a high-energy, purpose-driven work environment that prioritizes recognition, appreciation, and emotional connection.

Use Game Film methodology (observational coaching and feedback loops) to diagnose, teach, and improve operational execution.

Reinforce commitment to serving a "sub above" through unwavering focus on premium ingredients, craftsmanship, and consistency.

Define quality standards for every product element (from prep to presentation) and why small details differentiate excellence.

Celebrate the craftsmanship behind every Jersey Mike’s sub and connect team pride to delivering exceptional customer satisfaction.

Teach the systems that drive operational excellence, store management, and consistent delivery of the Jersey Mike’s brand promise.

Embed Peter Cancro’s 7 daily principles for store success, from cleanliness and culture to energy, recruiting, and leadership.

Develop foundational management skills such as delegation, scheduling, tracking metrics, and leading daily operational rhythms.

Understand personal and store P&Ls to better control costs, optimize profitability, and create business ownership mentality.

Teach product handling, portioning, and prep techniques to minimize waste, preserve quality, and protect profit margins.

Learn why strategic investment in labor (versus seeing it as an expense) grows customer experience, retention, and store growth.

Reinforce the importance of a safe work environment to protect team members, customers, and store profitability.

Move beyond just running a store to thinking like a business owner — building brand equity, relationships, and sustainable growth.

Understand the basics of local marketing, building your store’s reputation, and driving foot traffic through targeted efforts.

Teach team members how delivering exceptional customer experiences leads to loyalty, referrals, and revenue growth.

Master strategies to turn one-time customers into loyal fans through service excellence, follow-up, and community engagement.