A Brand Manifesto describes why your organization exists its purpose. When your organization's purpose is understood, it inspires your employees and customers alike. It is typically an emotional message that captivates your internal and external audience and sets the standard for delivering your customer experience. It serves to emotionally connect with the audience to persuade them to support and or join your brand, build a loyal customer base, and attract top talent to the organization.

On this page, you will see the Jersey Mike's Brand Manifesto. This Manifesto was created in 2014 by Planet Propaganda, our branding agency of record. Planet Propaganda did extensive research by interviewing people within the Jersey Mike's organization and conducting customer research. 

They determined that we needed to develop a tool to communicate better WHAT Jersey Mike's does, HOW it does it, and most importantly, WHY we do what we do. 

Our why is not just to sell subs and franchises. Our WHY is "Giving and Make a Difference in Others Lives." We do this by raising others and holding ourselves to the highest standards. 

Our purpose is to...Help Nourish, Help Flourish, and to be BE A SUB ABOVE!

Brand Manifesto Video HERE

MANIFSESTO HERE

Using the Manifesto to build your culture?

INSTILLING CULTURE IN YOUR STORE

By cultivating and instilling a positive culture, your employees will be more productive, engaged, responsible, and committed to your business and their families and community. 

 Utilize the manifesto to help your employees understand Jersey Mike’s company’s purpose and promise to our customers. A valuable exercise in which employees will define, apply and discuss how the manifesto resonates in your store and employee behaviors. This exercise encourages discussion and teamwork amongst employees while fostering a positive work environment.

 DIRECTIONS

1) Watch the Jersey Mike’s Manifesto (PW: Leadership)

Helpful hint: Watch it more than once. Watch it once straight through, and the second time begin to focus on the words and their meanings. It is essential to understand each word and how they all work together. 

 We like to say that every word, every punctuation, is there for a reason. We also know that you will learn something new each time you watch and listen.

 2) Have an open discussion about what the manifesto means to them with your team.

3) Assign a paragraph to each team member. 

4) Each team member will choose one word from their section and:

a. Understanding: Define the word picking the best definition that best fits Jersey Mike’s

b. Etymology: look up that word’s etymology. (This is the origin of that word.) Doing this provides a deeper understanding of the words we use in the manifesto 

c. Execution: How do they deliver on that word in their every experience.

4) Allow for guided discussion and share experiences.