Following the Jersey Mike’s Brand Manifesto
Culture encompasses your organization's values and sets the expectations for team members' behavior and operations. The culture in your store will determine the service and product you will serve.
Your culture is not just about your core values and mission statement. It's about how well your team members understand and embody these values. Clear communication is key to creating the culture you desire.
As a leader, you are your organization's culture coach, guiding and nurturing your shared values and behaviors among your team members.
The Jersey Mike's Brand Manifesto is a unique and definitive roadmap developed to guide us in successfully delivering our brand promise. It is the essence of our identity and the key to your success. If you use the Manifesto to develop your culture, you are creating a culture of success. The Jersey Mike's Manifesto communicates:
WHO we are: A company that believes that making a sub sandwich and making a difference can be one and the same.
WHAT do we do? We make the best submarine sandwich on the planet, providing our customers with sustenance and substance.
HOW we do it: We use high-grade ingredients, premium meats sliced on the spot, the freshest vegetables, a hot grill always ready, and delectable bread baked throughout the day.
WHY we do what we do:
To give and make a difference in someone's life one sub sandwich at a time.
Review the Manifesto video. Look up the etymology, definition, be ready to provide an example of how this word comes alive in your store.
Check out the Manifesto Team Huddle Activity. Doing it with your team members will give you food for thought (hopefully a sub!) and ignite a fresh spark.
We know WHY we do what we do. So we ask, "Why do you work at Jersey Mike's?"